Selfridges has reinvented retail, showcasing the best of independent brands in fun, sustainable environments where everyone is welcome
Selfridges was founded in 1909 by Harry Gordon Selfridge. It was different to other retailers as it put customer experience and theatre right at the heart of the brand. Its vision was to reinvent retail while remaining true to their idea of imagining and creating sustainable futures for all. Selfridges has become more than a shop. It is now considered a landmark destination and social centre where everyone is welcome. Going beyond just retail, it is filled with imagination and creative spirit, encouraging collaboration and congregation with venues like an in-house cinema, restaurant, and bar, plus a skate bowl. Selfridges also hosts an ever-evolving roster of collaborators like artists, designers, and new brands, providing a place to not just discover, but also share new ideas. Selfridges has been named the ‘Best Department Store in the World’ on four separate occasions and is the only worldwide department store to win this accolade. It makes the act of shopping responsible, purposeful, and fun.
Selfridges is committed to the way they shape and do business. They are making steps to put sustainability at the heart of their business, trying to make meaningful change by adapting material use, adopting new retail models, and changing mindsets.
Selfridges champion innovative brands and introduce new shopping models and have also banned single use plastic while also looking at new ways to reinvent retail and change the way people shop. They inspire their customers to do the same.
Selfridges are big on equality, diversity, and inclusion and this stemmed from when Harry Gordon Selfridge opened the doors to his new Oxford Street store, where he proclaimed, ‘everyone is welcome’. This is something which is equally true today. Selfridges always work towards creating positive change, making sure unrepresented talent remains visible in the business. The building of a diverse network of buyers gives minority owned independent brands a platform to showcase their work.
At the heart of what Selfridges stands for is finding ways to make the world brighter. One way this is achieved is by supporting and empowering local communities. This is achieved by working with charity partners, helping to make a positive difference to communities. Expert buying teams go round the globe, to discover emerging fashion talent, sustainable labels, and the best of UK makers.
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